Question

"An Intersectional Analysis of "Sixpacks', "Midriffs', and "Hot Lesbians' in Advertising, Rosalind Gill
Gil uses an intersectional analysis to examine practices of "sexualization" in advertising. She demonstrates that sexualization is not "a singular unmarked process'. She finds that "commodified sexiness" in advertising is linked to "the politics of looking." She argues that patterns of sexualization vary, having different determinants and modes of representation, and that they are "read in radically different ways" depending on the specific intersections of gender, age, class, sexuality and racialization.
According to Gil, the "packaging of "lesbians' within conventional norms of heterosexual attractiveness appears to be primarily constructed for:
a. the male gaze.
b. attracting heterosexual female consumers who are "bi-curious."
c. the lesbian gaze.
d. making consumers less homophobic.

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