Question

Animal Protection Foundation recently held a campaign against a fast food joint which cooked their meat from chickens kept in inhumane conditions. The organization wrote to the Animal Welfare Board saying, "The fast food joint's suppliers use a cruel method of slaugher in which chickens have their throats cut while they are still conscious and millions of birds are scalded to death in defeathering tanks." Which of the following did the organization use in their message?

A. Psychological reactance

B. Emotional appeal

C. Appeal to popularity

D. Appeal to authority

E. Fear appeal

Answer

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