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Question
Ann's young son suffers from allergies and complains about his watery eyes and drowsiness. Ann feels bad because she thought there was nothing she could do to help him. When Ann saw the ad for a new drug that counters these symptoms in Martha Stewart Living magazine, she vowed to ask his doctor about this product on her son's next visit. Ann is at which stage in the hierarchy of effects?
A. She is the trial stage and will move to the interest stage soon.
B. She has moved quickly from the awareness stage to the interest stage.
C. She was in the consumer development stage and will more than likely move to the transition stage.
D. She is in the evaluation stage and will move to the interest stage soon.
E. She was in the interest stage and then moved quickly to the diffusion stage.
Answer
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