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Question
Another name of a closed-end question is a(n) __________ question.A. Likert scale
B. dichotomous
C. leading
D. semantic differential
E. fixed-alternative
Answer
This answer is hidden. It contains 74 characters.
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While many commercials that use humorous appeals gain the attention of the audience, they
A. are most effective because they work so well for global campaigns.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.