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Question
Apple Market-Product Grid
In the Apple market-product grid shown above for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to __________.
A. segment differentiation
B. marketing synergies
C. product synergies
D. segment repositioning
E. product differentiation
Answer
This answer is hidden. It contains 289 characters.
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