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Question
Arm & Hammer is a well-known and respected brand of baking soda. The company has put it's brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:a. brand transfers
b. brand modifications
c. brand banks
d. brand hierarchies
e. brand extensions
Answer
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b. lead generation
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d. uses short-term follow-ups, which focus on product delivery
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a. electronic data interchange (EDI)
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