Question

As a new marketing employee, Alonzo has just been assigned to create a blog for market research and viral marketing. What advice would you give him?

a. Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.

b. Use a variety of hard-sell tactics to get the word out about his companys products.

c. Realize that blogs are useful for getting feedback only from customers, not industry experts.

d. Avoid commenting on other related blogs within the industry.

Answer

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