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Question
As discussed in the text, M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan. The power that M4 has in this agreement is referred to as which of the following?
a. legitimate
b. coercive
c. referent
d. captain
e. expert
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following?
a. bill-back fee
b. shelving fee
c. promotional fee
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Which type of consumer uses price as the only purchase criterion?
a. promotion prone
b. price sensitive
c. brand loyal
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b. repeat purchases
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b. bonus pack
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Which of the following is NOT a common goal of consumer promotions in international marketing?
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Sampling can be an effective method of increasing short-term sales.
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A recent study indicated that Chinese consumers do not respond positively to rebates.
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International marketers use direct strategies when they sell a product directly to their customers without the use of intermediaries.
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International mass media advertising budgets have gradually increased over the past decades.
a. True
b. False
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The use of international consumer promotions has declined in recent years due to the proliferation of the Internet and direct marketing availability.
a. True
b. False
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Sales promotions take two major forms: consumer promotions and trade promotions.
a. True
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a. enhancement
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One common criticism of international advertising is that advertising overemphasizes materialism.
a. True
b. False
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Successful international guerrilla marketing programs generally take advantage of multiple media formats.
a. True
b. False
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The executional framework is the manner in which an advertising appeal and message strategy is delivered.
a. True
b. False
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a. True
b. False
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Cultures with high degrees of power distance often experience advertising with verbal and direct power claims.
a. True
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b. incubation, inflection, and infection
c. inoculation, inflection, and infestation
d. inoculation, incubation, and infection
e. inoculation, infestation, and ingestion