Question

Aspen Stewart is one of five sales managers at a sports equipment company. She and the other sales managers are under pressure from management to keep their teams of sales representatives motivated and hitting their sales quotas. Because of that, Aspen has studied psychology and motivation, and is always looking for better ways to motivate her team.
To provide external motivation, Aspen is considering a sales contest. What is the best advice to give Aspen as she designs the contest?
A) Keep contest time frames short to increase the number of winners.
B) Use contests frequently to ensure long-term motivation.
C) Expand territory sizes to ensure the contest motivates all salespeople.
D) Utilize the same reward for every sales contest to ensure equity.
E) Provide cash bonuses to all contest winners to ensure full participation.

Answer

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