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Question
At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of __________ segmentation.
A. regional
B. lifestyle
C. demographic
D. geographic
E. psychographic
Answer
This answer is hidden. It contains 51 characters.
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