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Question
At the De Beers website, users can design their own rings and show them to others. One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site. De Beers is using __________ to promote its diamonds.
A. opt-out marketing
B. customerization
C. niche marketing
D. buzz marketing
E. viral marketing
Answer
This answer is hidden. It contains 134 characters.
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