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Question
At the weekly meeting for Choice Hotels, the marketing manager said, "We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile. To do that, I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of aA. new buy.
B. straight rebuy.
C. converted rebuy.
D. modified rebuy.
E. initial buy.
Answer
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