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Question
Audiences for specific media content becoming smaller and more defined is known as
a. concentration of media ownership.
b. globalization of media.
c. audience fragmentation.
d. erosion of distinctions among media.
Answer
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Related questions
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a. synergy.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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a. with How Much Noise
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c. Using Which Medium
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Culture is constructed and maintained
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a. secondary cultures.
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a. mass communication.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
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d. the product of large media industries.
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