Question

Bakersfield Manufacturing produces agricultural tools including a hand tiller. Their current full-product cost for a hand tiller is $20. Bakersfield wishes to make a 15% profit on the selling price. Bakersfield uses a target pricing strategy. The current competitive market price for this product is $22. What does Bakersfield have to do to achieve their profit objective?

A) Reduce full-product cost by $1.30.

B) Reduce full-product cost by $3.00.

C) Reduce full-product cost by $2.70.

D) Reduce full-product cost by $11.25.

Answer

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