Question

Bakersfield Manufacturing produces agricultural tools including a hand tiller. Their current full-product cost for a hand tiller is $20. Bakersfield wishes to make a 15% profit on the selling price. Bakersfield uses a target pricing strategy. The current competitive market price for this product is $22.00. What would be the most appropriate response to this situation?

A) Employ cost plus pricing.

B) Carry out value engineering study.

C) Expand production facilities.

D) Strengthen internal controls.

Answer

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