Question

Banana Republic stores are usually built in shopping centers, but in a few cities the company chose to build a stand-alone store. Its freestanding store entices customers to shop because it _____.
a. contains merchandise different from that offered in other Banana Republic stores
b. is near a shopping center
c. has greater visibility to customers than it would have in a shopping center
d. is an off-price retailing operation for the store chain
e. is most likely a franchise that offers lower prices than the shopping center locations

Answer

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