Question

Based on __________, the Campbell's Soup Company changed the labels of most of its soup cans.
A. external secondary data - an article in the Journal of Consumer Behavior on ethnographic research
B. social media Facebook comments and Twitter tweets analysis
C. internal secondary data - sales reports on soup sales by flavor and package type (can or microwave bowl)
D. neuromarketing studies
E. online/e-mail questionnaires

Answer

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