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Question
Basic approaches used in marketing and advertising include each of the following except
A) one-to-one marketing.
B) market segmentation.
C) mass marketing.
D) market brokering.
Answer
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Related questions
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The ________ is how Web pages are organized, labeled, and navigated to support browsing and searching.
A) Web design
B) Web site map
C) information architecture
D) Web layout
Q:
The ________ is the name-based address that identifies an Internet-connected server.
A) domain name
B) IP address
C) host name
D) URL name
Q:
A site that provides users online tools for communication and sharing information on common interests best defines
A) collaborative website.
B) social-oriented website.
C) transactional website.
D) incorporated website.
Q:
A website that sells products and services best describes
A) commercial website.
B) collaborative website.
C) social-oriented website.
D) transactional website.
Q:
A(n) ________ is a company, university, or nonprofit organization that supports promising businesses in their initial stages of development.
A) angel
B) entrepreneur
C) incubator
D) venture capitalist
Q:
The most common EC project on the Internet is the information portal.
Q:
A corporate collaboration system is a customer service approach that focuses on building long-term and sustainable customer relationships that add value for the customer and the company.
Q:
Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs") and makes them stay longer ("stickiness"), which builds customer loyalty.
Q:
An informational Web site provides opportunities for the customers and the business to communicate and share information.
Q:
Business process management (BPM) systems monitor the execution of the business processes so that managers can analyze and change processes in response to data, rather than on just a hunch.
Q:
Organizational transformation is a comprehensive concept that implies not only a major change, but also a sharp break from the past.
Q:
There is a serious downside for start-up businesses that acquire venture capital because they lose control over the business.
Q:
An important source of financial support or direct funding for pre-VC (venture capital) firms is an incubator.
Q:
Options for acquiring storefronts include each of the following except
A) build them from scratch.
B) join a mall.
C) build them from components.
D) build them from templates or storebuilders.
Q:
The quality and usefulness of the user's experience when interacting with the website best defines
A) credibility.
B) feasibility.
C) usability.
D) efficiency.
Q:
Potential benefits of telecommuting or virtual work for community and society include
A) allows the movement of job opportunities to areas of high unemployment.
B) increases employment.
C) reduces traffic-related pollution and congestion.
D) all of the above.
Q:
Examples of electronic signatures to help distinguish between legitimate and fraudulent transactions include each of the following except
A) a name typed at the end of an e-mail message by the sender.
B) a digitized image of a handwritten signature attached to an electronic document.
C) a secret code or PIN to identify the sender to the recipient.
D) a Web site development agreement.
Q:
EC sellers need to protect against fraud and each of the following except
A) public keys.
B) customers who deny that they placed an order.
C) customers who give false credit card or bad check information in payment for products and services provided.
D) use of their name by imposter sellers.
Q:
Important EC issues include
A) time and place.
B) liability.
C) defamation.
D) all of the above.
Q:
Discovery in civil litigation that deals with information in electronic format best describes
A) electronic delivery.
B) electronic case files.
C) metadata.
D) electronic discovery.
Q:
Which of the following is one of the most common ways of gathering information on the Internet?
A) using spyware, keystroke loggers, and similar methods
B) wiretapping wireline and wireless communication lines
C) reading an individual's e-mail, IM, or text message
D) reading an individual's blogs or newsgroup postings
Q:
Which of the following intellectual property laws protects inventions and discoveries?
A) patent law
B) trade secret law
C) law of licensing
D) trademark law
Q:
Which of the following intellectual property laws protects confidential business information?
A) patent law
B) trademark law
C) law of licensing
D) trade secret law
Q:
An exclusive right of the author or creator of a book, movie, musical composition, or other artistic property to print, copy, sell, license, distribute, transform to another medium, translate, record, perform, or otherwise use best definesA) patent.B) copyright.C) fair use.D) trademark law.
Q:
Which of the following states the rules and expected behaviors and actions?
A) citizenship
B) job description
C) company mission statement
D) corporate code of ethics
Q:
Online sellers can better protect themselves against fraud by requiring customers whose billing address is different from the shipping address to call their bank and have the alternate address added to their bank account.
Q:
Contemporary information systems should be built to encourage compliance and maximize the possibility of accountability for violations.
Q:
Internet regulation at a federal level is authorized by the USA PATRIOT Act.
Q:
Unlike hate sites that can cause problems for corporations or lead to lawsuits, fan sites are beneficial and welcomed by the entertainment industry.
Q:
Digital technologies make it possible to produce and distribute a high-quality duplicate of any digital recording with minimal effort and cost.