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Question
Because of a litigious society, brands wanting to be involved in real-time marketing must:A) develop policies and rules prior to live events that govern real-time marketing messages.
B) develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
C) have all message approved by the brand's legal team prior to a live event.
D) develop upfront strategic planning prior to the assembling of war rooms during a live event.
Answer
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