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Question
Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.
A. partial rollouts
B. screening and evaluation
C. virtual reality testing
D. time-to-market measures
E. simulated test markets
Answer
This answer is hidden. It contains 42 characters.
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