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Question
Because so many newspapers now have online versions of their publications, many observers feel that circulation is an insufficient measure of a papers true readership. They propose a new metric that combines paper and unique online readers called
a. cumulative eyes.
b. total readership.
c. integrated audience reach.
d. market saturation.
Answer
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Related questions
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a. synergy.
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a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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a. with How Much Noise
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a. secondary cultures.
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a. mass communication.
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a. noise.
b. encoding.
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d. the product of large media industries.
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