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Question
Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?
A. He is implementing a content strategy.
B. He is trying to copy the strategies that have worked for his competitor, Moriarity.
C. He is trying to establish his brand voice.
D. He is implementing a community-based strategy.
Answer
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