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Question
Bessie has decided to pursue a marketing research effort to acquire information before her company makes a strategic relocation move to the West Coast. What would be the first step that Bessie (and the marketing researchers) should take as she embarks on the research effort?
A) Define the research problem and establish research objectives.
B) Analyze, interpret, and summarize the results.
C) Determine the sources of information to fulfill the research objectives.
D) Consider the costs and benefits of the research effort.
E) Gather relevant data from secondary or primary sources, or both.
Answer
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Related questions
Q:
Once a researcher has defined the research problem and established research objectives, the researcher should
A) effectively communicate the problem and objectives to decision makers.
B) analyze, interpret, and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) assess the suitability of available statistical methods for analyzing the data.
E) evaluate the cost and benefits of the research effort.
Q:
What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both
Q:
Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?
A) economic and demographic data
B) cultural, sociological, and political climate
C) overview of market conditions
D) summary of the technological environment
E) competitive situation
Q:
________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
B) Market skimming
C) Marketing research
D) Marketing exposure
E) Target marketing
Q:
The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.
Q:
It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.
Q:
As a marketing researcher for his company, Rashid was tasked with determining the market size and growth rate of the company's new target market in a foreign country. He polled the sales manager for a similar company in the country, gathered information from government sources, and talked to his domestic manager. Rashid was using triangulation to help forecast demand.
Q:
The most universal survey research problem in foreign countries is fear of government reprisal.
Q:
Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.
Q:
Quantitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies.
Q:
The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their responses.
Q:
One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
Q:
Explain at least four uses of the Internet in international marketing research.
Q:
A(n) ________ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that cover only one or two markets.
A) manufacturer's retail store
B) export management company
C) Webb-Pomerene export association
D) global retailer
E) manufacturer's export agent
Q:
Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?
A) price skimming
B) using the services of a trading company
C) establishing a retail store
D) using the services of an export management company
E) complementary marketing
Q:
A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?
A) a manufacturer's export agent
B) an export merchant
C) a trade representative
D) an export management company
E) a complementary marketer
Q:
A disadvantage when using home-country middlemen as intermediaries in the distribution process is the
A) large financial investment required.
B) limited control over the distribution process.
C) large managerial investments required.
D) limited number of retailers in the foreign country who can be reached.
E) large amount of commission.
Q:
The rate of change in retailing around the world appears to be directly related to the
A) literacy rate.
B) rate of inflation.
C) population growth.
D) speed of economic development.
E) currency exchange rate.
Q:
An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet, which is culturally insensitive.
Q:
Ideally, a website should be translated into the languages of the target market.
Q:
Legal advice is not necessary when entering distribution contracts with middlemen.
Q:
Channels of distribution often pose longevity problems as they tend to be small institutions.
Q:
The United States has granted NTR (normal trade relations) status to Vietnam.
Q:
In view of China's size, diversity, and political organization, it is not possible to have one-growth strategy for China.
Q:
The PNTR status given to China contributed much toward increasing the import barriers on American products and services.
Q:
Describe the opportunities offered by economic integration?
Q:
Discuss the functions of each of the four institutions under the European Union.
Q:
What is a consequence of the creation of large mass markets?
A) It will cripple businesses accustomed to mass production and mass distribution.
B) It will increase the significance of small national markets.
C) It will lead to decreased purchasing power.
D) It will increase import tariffs worldwide by at least 70 percent.
E) It will lead to an overall drop in international trade.
Q:
________ has the potential to become the newest BEM, but its development will depend on government action and external investment by other governments and multinational firms.
A) South Africa
B) Canada
C) Japan
D) Singapore
E) Britain
Q:
ECOWAS, SADC, and EAC are active regional cooperative groups in
A) North America.
B) Australia.
C) Africa.
D) Europe.
E) Asia.