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Question
Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn"t have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?A.An outside agency may have local expertise allowing it to specialize in research in a foreign market.
B.An outside agency can usually conduct research more quickly than doing it in-house.
C.An outside agency often can be more objective.
D.An outside agency is often more economical.
Answer
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