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Question
BioSense Prosthetics Inc. was a leader in the prosthetics market and was earning very high profits. The firm developed a new computerized prosthetic arm that would render its previous models obsolete. It decided to withhold the new computerized prosthetic arm from the market. This would allow the firm to:A. minimize its return on investment in developing each generation of the product.
B. make its products backward compatible.
C. avoid cannibalization of the sales of its current prosthetics.
D. build a smaller installed base for the new computerized prosthetics.
Answer
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