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Question
BioSense Prosthetics was a leader in the prosthetic arm market and profits from it were very high. The firm developed a new computerized prosthetic arm that would render its previous prosthetics obsolete. It decided to withhold the new computerized prosthetic arm from the market. This will allow the firm to:
a. minimize its return on investment in developing each generation of the product.
b. make its products backward compatible.
c. avoid cannibalization of the sales of its current prosthetics.
d. build a larger installed base for the new computerized prosthetic.
Answer
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