Question

Bob DeSlob, CEO of Westlake Inc., had supported the development and distribution of the Super Widget, a product that is expensive to make. The Super Widget failed to meet its expected sales. Bob, now, decides to invest more resources to produce and aggressively market the Super Widget, rationalizing that if he did not invest more in the product, what he has invested would be lost. Bob is engaging in:

A. sunk cost fallacy.

B. argumentum ad baculum.

C. argumentum ad hominem.

D. reductio ad absurdum.

Answer

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