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Question
Brand equity building steps are: (1) __________ and an association with a product class or need in consumers' minds to create an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.
A. developing positive brand awareness
B. lowering the price of products
C. easing consumers' decision making
D. incorporating higher value in products
E. creating market modification
Answer
This answer is hidden. It contains 319 characters.
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