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Question
Brand equity is the added value a brand name gives to a product beyond the functional benefits provided. This value has two distinct advantages: it creates a competitive advantage and __________.
A. it guarantees the lowest prices
B. decision making becomes easier for consumers
C. there is no need for coupons, discounts, or other customer incentives
D. customers are often willing to pay a higher price
E. new market segments are easily added to the market-product grid
Answer
This answer is hidden. It contains 260 characters.
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