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Question
Brand licensing refers to __________.
A. the registration fee paid by a manufacturer to states, provinces, or countries in order to sell its products there
B. a branding strategy in which the producer dictates the brand name to retailers for the products sold to their respective markets
C. a branding strategy in which a company uses one name for all of its products
D. a contractual agreement whereby a company allows another firm to use its brand name or trademark with its products or services for a royalty or fee
E. a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer
Answer
This answer is hidden. It contains 35 characters.
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