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Question
Brand personality refers to __________.
A. the personification of a brand in terms of its benefits
B. a brand name that cannot be spoken
C. a set of human characteristics associated with a brand name
D. the added value a brand name gives to a product beyond the functional benefits provided
E. the embedded association between a company spokesman or paid celebrity and the product itself
Answer
This answer is hidden. It contains 37 characters.
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