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Question
Breaking Ventures Inc. realized that most parents are worried about their teenage children going out on their own. Based on this information, the company developed a device that could be fixed into the concerned persons cell phone, and this device helped parents keep track of their childrens location. This approach to research and development is referred to as _____.
a. demand-pull
b. supply-push
c. science-push
d. research-pull
Answer
This answer is hidden. It contains 1 characters.
Related questions
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b. product modularity.
c. a bundling relationship.
d. disintermediation.
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b. market skimming
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Bundling products together can offer firms the advantage of switching costs.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Firms should always be racing to launch their products as early as possible.
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a. a broader knowledge base.
b. lesser cross-fertilization of ideas.
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Which of the following is an advantage typically associated with cross-functional teams?
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Managers of lightweight teams are normally junior or middle management employees.
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b. They may demand considerable customization and technical support.
c. They are more likely to respond to marketing that communicates the products completeness.
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Homogeneous teams should possess more information, on average, than heterogeneous groups.
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A lack of cross-functional communication can lead to a poor fit between product attributes and customer requirements.
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Explain the value of the stage-gate process in new product development.
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Trekker Inc. has developed a product with a very short product development cycle. Which of the following results can it typically expect?
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