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Question
Brett, who is from Ohio, has taken a job in Thailand. Last week, he was confronted with a personnel issue and resolved it by saying that "In the U.S., you would be given one warning and then fired for this type of behavior." Brett did not take into account that company standards might differ in Thailand and the employee was acting appropriately. Which obstacle to international marketing does this demonstrate?
A) collectivism
B) self-reference criterion
C) tragedy of the commons
D) individualism
E) marketing myopia
Answer
This answer is hidden. It contains 234 characters.
Related questions
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