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Question
Briefly explain the difference between selling points and benefits, and then give an example of each.Answer
This answer is hidden. It contains 264 characters.
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__________ is reasoning from specific evidence to a general conclusion.
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If price is one of your strong selling points, you _____________
A) mention special offers, such as volume discounts, before actually stating the price.
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
D) emphasize it in the opening of the sales letter.
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Which of the following would be the best wording in a sales letter?
A) "The NuForm desk chair is so comfortable that you won't want to go home from work."
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The purpose of the desire section of a persuasive message is to _____________
A) introduce the main idea.
B) create interest in the main idea.
C) increase your audience's willingness to take action.
D) suggest the action your audience should take.
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When it comes to persuasive messages, the indirect approach _____________
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To build credibility with your audience, you _____________
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C) establish common ground with them.
D) point out ways in which your knowledge is superior to that of your audience members.
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Which of the following is not an example of demographic information?
A) Age
B) Occupation
C) Lifestyle
D) Income
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If you expect a hostile audience, you should be careful to present all sides of an issue before making the case for your own argument.
A) True
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An example of faulty logic is to assume that one event caused another just because it happened first.
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Logical flaws include circular reasoning.
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Induction refers to reasoning from a generalization to a specific conclusion.
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Abstract concepts such as freedom, prestige, or success can be used to enhance the emotional content of persuasive messages.
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When deciding on the approach to take in composing a persuasive message, an important factor to take into account is your corporate culture.
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All persuasive messages are by nature unethical.
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To devise an effective persuasive message, you need to analyze audience members and then appeal to their needs.
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Rewrite the following sentence using the "you" attitude: "You shouldn't have put the blender into the dishwasher."
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To avoid being accused of defamation when you refuse an adjustment _____________
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B) explain why you are making the refusal.
C) consult your company's legal department or an attorney if you think a message might have legal consequences.
D) all of the above.