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Question
Bubble-Up, Inc., is a small manufacturer of educational toys for children under age 10. It has co-existed with three other competitors in the educational toy industry for over 20 years, each of them maintaining a stable market share. There is a wide-spread rumor that Mega-Toy, Inc., the market leader in the broad children's toy market, has decided to target educational toys. Which one of these statements is most likely TRUE?
a. The owners of Bubble-Up are unconcerned about Mega-Toy's entry to the market because of the resource dissimilarity between the firms.
b. Bubble-Up's greater organizational slack will allow it to aggressively attack Mega-Toy.
c. Bubble-Up's smaller size may make it more flexible in introducing innovations than Mega-Toy.
d. Competitive rivalry will not increase for Bubble-Up because Mega-Toy is not dependent on the educational toy market.
Answer
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Related questions
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a. True
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a. True
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Q:
What is organizational culture? What must strategic leaders do to develop and sustain an effective organizational culture?
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