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Question
By defining its business as "printing books" instead of "empowering imaginations," a children's book publishing company would more than likely experience:a. market synergy
b. product entropy
c. market harvesting
d. nonspecific strategic planning
e. marketing myopia
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
Q:
Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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All of the following are types of inputs used in both materials requirement planning and distribution resource planning EXCEPT:
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b. lead times
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Business prioritizing
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b. transportation
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a. Arm's Length
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a. Arm's Length
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c. exclusive
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c. create economies of scale
d. take title to the products they sell
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d. sorting
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a. creation
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