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Question
By pricing items as low as possible, Zeebo, the low-cost, emerging-market gaming devise marketer, selected which strategy when it introduced its product into the Brazilian market?
a. skimming pricing
b. penetration pricing
c. cost-plus pricing
d. markup pricing
e. cost-based pricing
Answer
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Related questions
Q:
Elastic demand occurs when consumers are not sensitive to price changes.
a. True
b. False
Q:
Markup pricing is usually most useful when consumers are not strongly affected by price.
a. True
b. False
Q:
If Sony introduces a new television in Nigeria at a price below its production and shipping costs, in order to gain in-roads against local manufacturers, the company is guilty of ______.
a. price fixing
b. price discrimination
c. predatory pricing
d. dumping
e. pricing stabilizing
Q:
The practice of selling goods in a foreign country at prices that are below cost is:
a. price fixing
b. price discrimination
c. predatory pricing
d. dumping
e. pricing stabilizing
Q:
The finding that it takes a price change of 10% in order for consumers to notice the change and to act is called which of the following?
a. Pavlovs law
b. Skinners law
c. Madrids law
d. Webers law
e. Thomsons law
Q:
Manufacturers most often offer quantity discounts to which groups?
a. customers and consumers
b. governments and affinity groups
c. wholesalers and retailers
d. buying groups and wholesale clubs
e. loyalty groups and membership clubs
Q:
Seasonal discounts are often associated with what kinds of industries in international marketing?
a. manufacturing and producing
b. financial and accounting
c. medical and personal health
d. tourism and hospitality
e. distribution and logistics
Q:
Which term refers to the power to use goods and services in the satisfaction of wants and needs?
a. capacity to buy
b. capacity to use
c. capacity to consume
d. capacity to need
e. capacity to want
Q:
By pricing products as high as the market would bear, Sony used which method when pricing its PlayStation consoles internationally?
a. skimming pricing
b. penetration pricing
c. cost-plus pricing
d. markup pricing
e. cost-based pricing
Q:
Big-box retailers such as Carrefour often price using which technique?
a. below-industry-average pricing
b. at industry-average pricing
c. above-industry-average pricing
d. supplier-based pricing
e. market equilibrium pricing
Q:
Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?
a. They will become less complex.
b. They will become less similar.
c. They will become increasingly complex.
d. They will become increasingly similar.
e. They will become obsolete.
Q:
Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?
a. import middlemen
b. merchant importers
c. agent importers
d. import jobbers
e. certified middlemen
Q:
Describe what is meant by intensive distribution, selective distribution, and exclusive distribution. Use examples of products that are marketed internationally to illustrate each of these concepts.
Q:
List and describe the various marketing channel decisions that are discussed in the text. Use an example of an international marketing channel of your choice to discuss your responses.
Q:
Hofstedes cultural dimensions play an important role in international negotiations.
a. True
b. False
Q:
Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.
a. True
b. False
Q:
The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.
a. True
b. False
Q:
Trading companies are rare in the Pacific Rim.
a. True
b. False
Q:
When a commodity is sold by one subsidiary of a company to another in a second country, what kind of price is set in order to by-pass taxes and tariffs by shifting funds internally?
a. market based
b. market shirk
c. internal
d. transfer
e. market delayed
Q:
Countries that have low, or no, taxes are referred to which of the following?
a. tax-friendly regions
b. tax havens
c. tax states
d. tax-free nations
e. tax-free regions
Q:
A bond that is sold outside of a home country and that is denominated in the currency of the country of issue is which kind of bond?
a. host
b. home
c. currency
d. foreign
e. call
Q:
What instrument allows a company to sell or buy a certain amount of a foreign currency at a set exchange rate on a specific date?
a. close contracts
b. call contracts
c. pull contracts
d. rescind contracts
e. futures contracts
Q:
A forward rate that is larger than a spot rate is which of the following?
a. premium
b. spot
c. call
d. future
e. market
Q:
The International Monetary Fund is ______.
a. an organization that oversees the law of one price
b. a wing of the European Union
c. a for-profit financing company
d. the primary authority for global currency
e. an Asian organization that regulates trade in the Pacific Rim
Q:
What states that the nominal or stated interest rate of a country is equal to the actual interest rate plus the rate of inflation?
a. Webber effect
b. Thomson effect
c. Fischer effect
d. Wyndam effect
e. Zagorski effect
Q:
The percentage rate paid for the use of money is referred to as which of the following?
a. call point
b. interest rate
c. market value
d. market return
e. appreciation effect
Q:
Nongovernmental factors that affect currency movement include all of the following EXCEPT ______.
a. individual and business transactions
b. inflation
c. proprietary business plans
d. interest rates
e. trade and investment activities
Q:
The property of divisibility in money means ______.
a. It is acceptable in a region or area.
b. You can make change for it.
c. It is not easily damaged or destroyed.
d. It is scarce.
e. People understand its value.
Q:
Which of the following factors is NOT a factor that complicates the task of setting prices in foreign markets?
a. payment systems
b. discounting programs
c. currency types and value fluctuations
d. methods of payment
e. promotion cost
Q:
Describe the various types of international pricing discounts and how an international marketer could use each when developing an international marketing campaign.