Question

Calebs workgroup has been struggling to make a decision that will work equally well for the production/manufacturing people and the marketing people in the organization. After a great deal of thought about the problem, Caleb came up with a what if we produced and marketed like Starshower Coffee? idea that was found to be a great solution for both departments in the organization. In this case, Caleb served as the artist in this group.

Answer

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