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Question
Callie owns and operates one of the most successful local coffee shops in Denver called The Edgewater Caf. Each time a customer purchases their 100th cup of coffee at The Edgewater Caf, they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
A. reducing buyer power with a loyalty program
B. increasing buyer power with a loyalty program
C. decreasing supplier power with a differentiated product
D. creating a substitute product
Answer
This answer is hidden. It contains 109 characters.
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