Question

Capricorn Creative Inc., a U.S. based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in it's economy. As a result, the firm was able to build brand loyalty and gain experience in that countrys business practices. In the language of business strategy, Capricorn Creative has typically benefited from:

A. a first-mover advantage.

B. forward integration.

C. unrelated differentiation.

D. lateral diversification.

E. technology transfer.

Answer

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