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Question
Capricorn Creative Inc., a U.S.-based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from:A.a first-mover advantage.
B.forward integration.
C.unrelated differentiation.
D.lateral diversification.
E.technology transfer.
Answer
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