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Question
Cardiac Science, a U.S. manufacturer of defibrillators, heart monitoring devices, and other medical related devices, sells 85 percent of its products outside the United States. It sells basically the same product to a hospital in London, Tokyo, Pretoria, or Sydney. It uses the same promotional tactics in all of its markets. Cardiac Science:a. is not concerned about media and messages used for international promotional efforts
b. uses global marketing standardization
c. assumes cultural uniformity and lifestyle differences occur across cultural settings
d. desires technological receptivity from country to country
e. assumes language acceptance in each country
Answer
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