Question

Cart Vader is a new business venture aimed toward selling golf carts to be used as neighborhood recreational vehicles. The new Cart Vader business owner is uncertain about what price to charge for the golf carts. After consulting with multiple sources, the owner has decided to set a high sticker price, but to allow potential buyers to negotiate down to their individual reservation price. The business owner is attempting to practice

a. reservation price discrimination.

b. perfect price maximization.

c. potential price segmentation.

d. perfect price discrimination.

e. consumer price preservation.

Answer

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