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Question

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs. If Catherine concludes that 17% of all households prefer the new package, she is using _______.
a) a point estimate
b) a range estimate
c) a statistical parameter
d) an interval estimate
e) an exact estimate

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