Question

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. She plans to use a 95% confidence interval estimate of the proportion of households which prefer the new packages; she will accept a 0.05 error. Previous studies indicate that new packaging has an approximately 70% acceptance rate. The sample size should be at least _______.
a) 27
b) 59
c) 323
d) 427
e) 500

Answer

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