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Question
Caveat emptor refers toA. the legal concept of "u02dclet the buyer beware,' which was pervasive in the American business culture prior to the 1960s.
B. the marketing concept of "u02dcbe first or be last,' implying that the first company to the marketplace wins.
C. the Latin term meaning that "u02dcall is fair in love and war,' an attitude that was held by most marketers prior to the 1990s.
D. the legal concept of "u02dcsuch is life,' which created many illegal as well as legal but unethical business practices during the 1980s.
E. the Latin phrase meaning "u02dcempty promises,' which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.
Answer
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