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Question
Channel conflict:a. always has an adverse effect on the members of the channel
b. is not caused by ideological differences because such differences would prevent the members from ever operating as a channel
c. is often caused by an inability of some channel members to keep up with the changing times
d. can appear as either internal or external
e. does not occur when multiple distribution channels are used
Answer
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b. lead generation
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e. moving through the sales continuum
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