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Question
Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?
A. information
B. convenience
C. variety
D. pre- or post-sale services
E. adaptability
Answer
This answer is hidden. It contains 299 characters.
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