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Question
Chelsea Inc., is a sportswear company that is planning to introduce a line of jerseys. The company has been the top-selling company in Europe for a decade and has a large market base in the US. With this new line of jerseys, the company hopes to expand its sales in Asia where it already has a base.
Which of the following, if true, would support the argument that Chelsea is following a cost leadership strategy?
A) The company has a reputation of producing high quality products.
B) The company discontinues some of its less successful ventures.
C) The company launches the product in a country where it enjoys a larger market share.
D) The company encourages economies of scale by focusing on standardization of the product.
E) The company acquires one of its smaller competitors.
Answer
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