Question

Chico's is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico's has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels. Chico's uses a ____ strategy.

a. focused differentiation based on a buyer group

b. focused differentiation based on a product line segment

c. generic differentiation

d. integrated cost leadership/differentiation

Answer

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